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Corporate
Universities and Corporate Institutes
International Evaluation
and Comparison
First
published and available in French in 2001, Corporate Universities,
Corporate Institutes: International Evaluation and Comparison,
by Annick Renaud-Coulon, is the first analysis of the international
corporate university model.
Corporate Universities have become a worldwide phenomenon
in a very short amount of time. This three volume study,
the first of its kind, explores Corporate Universities worldwide,
examining 75 case studies from 17 countries on 4 continents.
The companies included in the study range in size from under
1000 employees to as many as 450,000 employees.
The evolution of the corporate university began in the twentieth
century, strongly influenced by the Industrial Revolution.
This study explores the drivers of the corporate university
which range from companies needing to increase their employees'
skills up to necessary performance levels in the United States
to satisfying France's training law that requires employers
to assign 1.1% of their payroll to continuing education.
Whatever the driver, Ms. Renaud-Coulon raises the question
as to whether or not corporate universities are involved
in a silent revolution.
This study is comprised of three robust volumes of data and
analysis of corporate universities across the globe. Volume
one begins the study with three sections on the concept,
design, and evaluation procedures of the corporate university.
Section
one of Volume 1, The Concept, explores the history
of corporate universities, naming conventions, strategic
and operational aims, the conceptual basis for corporate
universities and the various strategic models used by the
corporate universities.
In the second section of Volume
1, The Design and Operation, Ms. Renaud-Coulon explores
all of the considerations important to implementing a corporate
university.
In the third and final section of Volume 1 entitled Corporate
Universities in the Long Term, evaluation, including ROI,
is examined. Two-thirds of the universities studied have
an evaluation system either in use or under development.
Additionally, strategic innovations, success factors, future
projects and challenges of the corporate university are
discussed.
Ms. Renaud-Coulon concludes the first volume of the study
by summarizing the major types of corporate universities,
and highlights the problems faced by corporate universities.
Additionally, the author offers her predictions for the
future of corporate universities, revels her favorites
and offers prizes for the best concept.
Volume one is succeeded by a second volume, which contains
34 case studies of corporate universities based in both
North and South America. Corporate Universities observed
in Volume 2 of Ms. Renaud-Coulon's study include:
NORTH AMERICA
Canada: Enbridge, Royal Bank
United States of America: Abbott Laboratories, Buckman
Laboratories, Burger King, Burson Marsteller, Charles Schwab,
Conoco, Costco, Federal Express, General Electric, McDonalds,
Mastercard, MBNA América Bank, Motorola, National
Semiconductor, Oracle, Qwest, Raytheon, Reebock, Saturn,
Sears, Southwest Airlines, Sun, Symbol Technologies, Tennessee
Valley Authority, Verizon, Xerox, 3Com.
SOUTH AMERICA
Brazil: Datasul, Petrobras, Telemar
Mexico: Ferrocarril, Telmex
Volume 3 concludes the study with 41 case studies of corporate
universities in Europe, Asia and Australia. Corporate Universities
observed in Volume 3 of Ms. Renaud-Coulon's study include:
EUROPE
Denmark: ISS
France: Axa, Bayard Presse, Bouygues, Caisse des Dépôts & Consignations,
Cap Gemini Ernst & Young, Pinault Printemps Redoute,
Schneider Electric, Sodexho Alliance, ST Microelectronics,
Suez, Thales, Vivendi Universal
Germany: DaimlerChrysler, Lufthansa, Siemens
Great-Britain: Bae Systems, British Telecom, Lloyds TSB,
The Body shop, Unilever
Italy: Isvor Fiat
Netherlands: Abn-Amro Bank, CenterParcs, Heineken
Russia: Alfa-Bank, Gazprom
Spain: Union Fenosa
Switzerland: ABB, Nestlé
ASIA
India: Anand
Japan: Benesse, Fujitsu, NEC, Oracle
South Korea: LG, SK
AUSTRALIA
Aventis Crospscience, Coles, Honda
Throughout the study, examples are cited to support the
story presented by Ms. Renaud-Coulon.
This study allows companies to:
Save
a significant amount of time in finding the answers to
questions regarding the validity of founding a corporate
university and the planning behind such an organization.
Compare
practices with the aim of improving the current set up
or implementing radical innovations within the university
or institute.
Discover
the realities of what is offered in terms of education
by companies in countries where they have subsidiaries.
Discover
the practices of clients, suppliers or other companies
operating in the same field.

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